Samsung is the clear leader controlling 46% of all smartphones in the Brazilian market. In the chart above, we list the top 5 smartphone manufacturers in Brazil as of August 2020. Next, let’s take a look at the leading smartphone manufacturers in Brazil. In other words, Apple’s market share gain in Brazil could be part of a larger play at growing share in international markets. We reported last month that Apple’s low cost device strategy is increasing sales in international markets, and Brazil topped the list with 123% year-over-year iPhone growth. While Android is clearly the dominant leader, Apple has gained 2 percentage points since August 2019. As of August 2020, 86% of the smartphones in Brazil ran on the Android operating system compared to 14% on Apple iOS. In the chart above we show the market share of Android versus iOS devices in 20. Next, let’s review the platform preference in Brazil. This above-average growth indicates that Brazilians are adopting smartphones at a faster rate than the rest of the continent. In addition, Brazil saw 13% growth year-over-year in new device activations compared to only 2.5% growth for all of South America combined. On the left, Brazil accounts for 61% of all smartphones in South America, which is higher than the 50% proportion of the population it accounts for. In the chart above, we list the percent of active smartphones by country in South America. To understand the size of Brazil’s smartphone market relative to South America, let’s review the current distribution of smartphone users across the continent. In this report, we take a closer look at Brazil, one of the world’s top smartphone markets.įlurry Analytics, owned by Verizon Media, is used by app developers in 1 million mobile applications, reaching 2 billion smartphones worldwide every month. Combined with a 46% smartphone penetration rate, Brazil is an attractive market for both app developers and OEMs. As South America's largest country, Brazil’s population accounts for half of the continent. Brazil is the world’s 6th most populated country and 4th largest smartphone market, only behind China, India and the United States.
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